In recent years, the number of consumers who shop online has increased. For e-commerce companies, it is very important to appear as high as possible in search engines to attract potential customers to their website. Today, Search Engine Optimization (SEO) is often used to increase the visibility of a website for users of a search engine. However, writing captivating and unique product texts is not easy and often takes a lot of time. In addition, similar or duplicate product descriptions result in a lower ranking in the search engines, and moreover, a description must be informative, realistic and written in clear language to increase the visibility of the product.

By using Natural Language Processing (NLP) techniques, Squadra Machine Learning Company has developed a SaaS product ( which can translate product features into correct, unique product descriptions in +-150 different languages. Writing hundreds or (tens) of thousands of high-quality product descriptions can be (partly) automated by means of smart machine learning techniques. For customers such as BCC, Adidas and Action, this has resulted in improved findability in search engines.

The webinar on May 25th showed how we are able to automatically generate product texts, and what the added value can be for digital marketing agencies. Watch the webinar by filling out the form below!