Kaemingk is a leading importer of distributor of seasonal decorative items. With a team of around 450 employees Kaemingk presents the most innovative home deco collections for Christmas, spring/summer, Easter and Valentine, each year. 

The product range consists of more than 20.000 decoration items for home and garden that are displayed in showrooms in the Netherlands, Belgium, Germany and the United States. Deliveries are made to thousands of professional customers in over 80 countries.


As part of the renewal of the IT application landscape, Kaemingk is in the process of implementing a new PIM system. In this it is a requirement to upload the entire product range of Kaemingk in a structured way into the new PIM system. 

The data per product is captured in a maximum of 8 product descriptions which had to be converted to a list of separated product features.

The seasons Christmas 2019, Spring 2020 and Christmas 2020 had to be converted. 

The first part of the conversion was done manually by the product specialists. This manual conversion is a very time consuming process and demands the needed time from these already very busy specialists who are needed for other processes. The goal here is to decrease the amount of time needed by automating the extraction of the features.  


A part of the conversion was already done manually by the product specialists. Based on this trainingset certain keywords are linked to certain features. We extend these keywords further with the knowledge of the product specialists.



The conversion of the Christmas 2019 and Spring 2020 datasets resulted in ~90% of the found feature values to be confident enough to approve directly. To reach full coverage we built a webapplication in which the product specialists could check and complete the products in their own domain. Both the application and the algorithm have been designed in cooperation with these specialists to ensure quality and ease of use. 

Want to know more? 

For more information or a demo, contact Guus van de Mond: gvdmond@machine-learning.company / +31 (0)629 502018.  

Guus van de Mond

"The development and application of innovative solutions is the strength of our team. I would like to get in touch with you to discuss the possibilities for your organization.''