As an electronics retailer, BCC occupies a prominent place on the market and, with 63 stores, is BCC one of the most successful electrical retailers in the Netherlands. As part of the FNAC/Darty Group – one of the top three electrical retailers in Europe – BCC can quickly identify developments and offer the newest and very latest products. In the most recent financial year, BCC had a turnover of 3.5 billion euros.


For the online sale of products it is necessary that the products of BCC are provided with product properties and product descriptions. These product descriptions should be as unique as possible so that the search engines such as Google score these high in search results and products are easy to find. However, writing compelling and unique product texts is not easy and is often time consuming. That is why BCC was looking for a smart software solution that automatically generates marketing texts based on product properties.

Solution has developed a smart online text generation platform that can automatically generate product descriptions based on product properties. The generated product descriptions are all unique and can be generated in multiple languages for each product. For BCC, the text generation platform is fed with sample texts for various product categories. Based on this, the artificial intelligence technology of automatically generates texts related to specific product properties of the product. The result is a unique product description per product, in which the main features of the product are incorporated. is integrated with an API to the PIM system of BCC.


With the help of the software, BCC can now provide its entire product portfolio with unique product descriptions much faster. This applies not only to fast-selling products, but also to products that are sold less often. The result is that each product has a unique product description and is therefore much easier to find in Google search results. Due to the improved findability in Google, products are found more often and sold more.

The software is offered as a Software as a Service (SAAS) which can be easily integrated with existing PIM solutions. For more information or a demo, please contact us at or +31 (0) 85 065 3780. combines Artificial Intelligence and Business Intelligence to generate qualitative product descriptions. Do you want to know more about Business Intelligence? Click here.

Guus van de Mond

"The development and application of innovative solutions is the strength of our team. I would like to get in touch with you to discuss the possibilities for your organization.''